Strategic Communications

Many consider “culture” to be mostly about ethnicity, however, as a marketer, an understanding of a culture must go far beyond the boundaries of race alone.

Ethnic Vision realizes it is essential for our clients to know if the emerging subcultures within the Caribbean have the same consumption needs as the dominant culture of the territory and also if these subcultures respond to the same marketing strategies.  Hence our emphasis on developing Strategic Communications – Messages, which address the varying consumer needs for greater impact.  Those communications tactics are then executed through well thought out media planning.

Developing communications architectures

“Build it and they will come,” can no longer be applied to any communication architecture.  How you build and the materials used are playing a significant impact on who is attracted and at what rate of success.  At Ethnic Vision, we pay special attention to ensure that any communication developed for our clients takes into consideration some of today’s most trend setting and culturally relevant methods. We believe that products will always offer variety but culture creates influence!

Media planning

With so many possibilities available to businesses, market trend setters must ensure that they are able to maximize the return on investment (ROI) through well thought out media planning.  This type of planning does not “break the bank” but focuses on strategic approaches to reduce spending and increase efficiency.

Plan integration and execution

Working with our clients to achieve their overall brand strategy, Ethnic Vision devises the plan and develops an integrated approach that can easily be executed across multiple platforms for maximum return on investment (ROI).  It is a process we are committed to and have been able to refine.